Motion Guidelines

Animation serves as a vital design element, breathing life and context into every brand message. As the creator of Ascension's motion principles, I laid the foundation and crafted customizable animated elements, ensuring they seamlessly integrate into everyday communication, adding a dynamic touch to our brand identity.

Transitions

Empowering our video team with flexibility, every transition in our toolkit is customizable by color. This streamlined approach allows for easy and quick edits, saving valuable time in the production process.

Text animation

We prioritized text animation as a pivotal element within Ascension's motion guidelines. The animated type not only imparts personality but also captivates in moments where iconography or illustration takes a step back, creating a dynamic and engaging visual experience.

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