4moms

4moms, a premium baby tech brand, seeks to simplify parenting with innovative products. We developed their inaugural brand campaign, focusing on a modern, tech-centric angle rather than a baby-oriented one. Our concept, "Way to Parent," celebrated parenting victories while highlighting product movement and design. Due to challenges such as a lack of photography, we creatively utilized user-generated content for the campaign. Consequently, on-site sessions across all channels, including direct, organic, and referral traffic, rose significantly. Overall, site traffic sessions surged by 45.36% post-campaign launch. All design and animation done by me. Work done at Drumroll.

Brand Refresh

After the success of the campaign, we revisited a few problems within their brand like positioning, colors, and type. As the senior designer, I lead the way in assigning typefaces and colors to create a more innovative, uniform, and consistent brand. I then created a simple guideline book to keep them on track in the future.

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